The materialism that had become the definition of this decade required that men and women dress for success. The power suit was born as women struggled to equal their male counterparts in the business world.

Getting fit was the second most defining trend of the eighties. Tennis shoes and athletic wear became an all-important part of the American wardrobe. Eventually, this idea descended into a pure fashion trend, and everyone had to own the “right” brand of running shoes, whether they used them for their actual purpose or not.